The main goal of external triggering is to acquire new users eternity ring. There are four types of regular operations: paid, feedback, interpersonal and autonomous: pay-based – search engine promotion eternity ring, usually higher price; feedback type – positive media coverage, independent Type – Drives users to repeat certain behaviors and gradually form habits eternity ring. The internal trigger is to drive the user to repeat the behavior and gradually form a habit. More from the emotional and emotional breakthrough of the user’s heart. If you identify a product as a good medicine to solve emotional problems eternity ring, you will habitually seek comfort and care. In comparison, the difficulty of external triggering is mainly reflected in the capital investment; the conditions of internal triggering are much more demanding. We are all people with problems eternity ring. “Looking at the user distance, the question and answer record is daily. Second, “action”: B=MAT formula is the core trigger prompts the user’s next action direction eternity ring, how to further convince them to actually take action? We It has been detailed in the previous section. At the motivation level, there are three main core motivations for people to take action: pursuing happiness, avoiding pain; pursuing hope, avoiding fear; pursuing identity and avoiding exclusion. At the same time, some psychological effects can be used. Intensified motivation, such as the scarcity effect corresponding to hunger marketing, affects the environmental effects of cognitive bias, promotional discounts use anchoring effects, coupon effects generated by loyalty cards, etc. Operations are becoming more and more simple; Baidu, Google Such search engines launch automatic spell check, list the results of predictions based on partial query items, and lower the search threshold. There are books and other knowledge payment platforms that use the community to read the book to reduce the difficulty, motivation and ability of book reading. Which one should give priority to attention? The answer is always: solve the problem first. The user’s input and patience are limited. It may be easier to simplify the process, and then push the practice, far more than to strengthen the user’s motivation and appetite. It is the urgent need for reward. Stanford University has done a magnetic resonance experiment to test the blood flow of the brain when people gamble. The study found that when gamblers win rewards, the nucleus accumbens (the information processing center of happiness and reward in the human brain) is not stimulated, or things do not develop as usual, our consciousness will re-emerge, new features It can stimulate our interest and attention, form new expectations, variability makes the nucleus accumbens more active, and increase the content of neurotransmitter dopamine.It originates from the eternal interaction between people. When we participate in social activities or believe in religion, watch sports events, variety shows or TV shows, we are not looking for a sense of connection. Social media is prosperous, and the essence of prey rewards is to acquire resources and information. In the primitive era when no tools were produced, the ancient humans hunted by endurance, exhausted the prey’s strength with a steady chase speed, and finally returned with full load. Despite the fact that it is very different from the living environment of millions of years ago, there is a doll machine that has come back in major shopping centers.
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